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Taboola is a public advertising technology company headquartered in New York City. Founded in 2007 by Adam Singolda, who serves as its CEO, the company operates a digital advertising platform that connects advertisers with audiences across a network of publisher websites and digital properties.

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technology2 d ago

Taboola CEO Adam Singolda discusses the shift from programmatic advertising to AI agents

According to TMTPost, Taboola CEO Adam Singolda discusses survival criteria in the era of AI agents, stating there are two tests: whether you offer unique data that others do not have, or whether you control an ad reach channel that advertisers cannot avoid; if neither is true, the rest can be handled by Claude.

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Taboola CEO Adam Singolda discusses the shift from programmatic advertising to AI agents

technology2 d ago

coda.news AI summary

Adam Singolda is the CEO of Taboola.
The article discusses a shift from programmatic advertising to AI agents.
The two survival criteria are: unique data that others do not have, and an unavoidable reach channel for advertisers.
If neither criterion applies, the rest can be handled by Claude.

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TMTPostRead original ↗