Taboola CEO Adam Singolda discusses the shift from programmatic advertising to AI agents
According to TMTPost, Taboola CEO Adam Singolda discusses survival criteria in the era of AI agents, stating there are two tests: whether you offer unique data that others do not have, or whether you control an ad reach channel that advertisers cannot avoid; if neither is true, the rest can be handled by Claude.
Key facts
- 01Adam Singolda is the CEO of Taboola.
- 02The article discusses a shift from programmatic advertising to AI agents.
- 03The two survival criteria are: unique data that others do not have, and an unavoidable reach channel for advertisers.
- 04If neither criterion applies, the rest can be handled by Claude.
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