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MISSHA

South Korean skincare brand

Beauty
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About

MISSHA is a South Korean cosmetics brand owned and operated by ABLE C&C Co., Ltd. Founded in 2000, it is recognized as one of the first-generation road shop cosmetics brands in South Korea. MISSHA gained prominence through its philosophy of offering high-quality cosmetics at affordable prices and has since expanded its product portfolio to include skincare, makeup, base makeup, and sun care.

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Latest news

fashion4 h ago
MISSHA participates in Milano Beauty Week and expands European outreach

According to The Korea Times Business, Able C&C’s beauty brand MISSHA participated in Milano Beauty Week in Milan through a partnership with OVS, showcasing BB creams, a glow primer line and PDRN-NAD+ skincare products and reporting strong consumer interest. The company highlighted European sales growth, noting a 48% rise in Q2 and that overseas sales rose 38% with overseas markets making up 75% of total sales. CEO Shin Yoo-jung spoke at Orientrade Beauty Night Club at Hotel VIU Milan during the event, which drew about 400 industry professionals, media and influencers.

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