MISSHA participates in Milano Beauty Week and expands European outreach
According to The Korea Times Business, Able C&C’s beauty brand MISSHA participated in Milano Beauty Week in Milan through a partnership with OVS, showcasing BB creams, a glow primer line and PDRN-NAD+ skincare products and reporting strong consumer interest. The company highlighted European sales growth, noting a 48% rise in Q2 and that overseas sales rose 38% with overseas markets making up 75% of total sales. CEO Shin Yoo-jung spoke at Orientrade Beauty Night Club at Hotel VIU Milan during the event, which drew about 400 industry professionals, media and influencers.
Key facts
- 01MISSHA showcased BB creams, glow primer line and PDRN-NAD+ skincare products at Milano Beauty Week.
- 02Event was held in Milan from Wednesday to Sunday (local time) and included a booth at Garden Senato.
- 03Shin Yoo-jung spoke at Orientrade Beauty Night Club at Hotel VIU Milan during the event, which drew about 400 attendees.
- 04European Q2 sales rose 48% year-on-year; total overseas sales up 38%; overseas markets accounted for 75% of company-wide sales.
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- MISSHA expands European outreach at Milano Beauty Week · The Korea Times Business