Disney Star, officially JioStar India Private Limited, is an Indian media conglomerate joint venture between Disney India, Reliance Industries and the latter's subsidiary Viacom18. On 14 November 2024, Viacom18 merged its assets with Disney India's subsidiary Disney Star to form JioStar.
Source: Wikipedia (CC BY-SA)According to Variety, at the FICCI-Frames conference in Mumbai, executives said Connected TV is changing what Indian media companies make, not just where audiences watch it, with Prime Video developing shows around whether audiences will watch them together. Gaurav Gandhi, VP and head of Prime Video for Asia-Pacific and Australia, noted that streaming began as a largely solo experience.
According to Variety, Kevin Vaz of JioStar urged the Indian government at the FICCI-Frames conference to immediately restore BARC audience ratings, warning that the data gap leaves broadcasters, advertisers and agencies without dependable numbers ahead of the festive season. Vaz is the CEO of entertainment at JioStar and chairs a role referenced in the report.
