Conference discusses impact of Connected TV on Indian storytelling
According to Variety, at the FICCI-Frames conference in Mumbai, executives said Connected TV is changing what Indian media companies make, not just where audiences watch it, with Prime Video developing shows around whether audiences will watch them together. Gaurav Gandhi, VP and head of Prime Video for Asia-Pacific and Australia, noted that streaming began as a largely solo experience.
Key facts
- 01FICCI-Frames conference in Mumbai was the setting for the remarks
- 02Prime Video is developing shows around whether audiences will watch them together
- 03Gaurav Gandhi identified that streaming began as a largely solo experience
- 04Connected TV is changing what Indian media companies make
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