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Whatnot is a digital marketplace and live-stream shopping platform where users can buy and sell items in online video auctions. The company was incorporated in Delaware but is based in Marina Del Rey, California. Whatnot's slogan is "Shop, Sell, Connect". It is the largest live shopping platform in the United States.

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fashion7 h ago

Thredup partners with Whatnot to enter live commerce

According to FashionUnited, Thredup is entering live shopping through a partnership with Whatnot, starting broadcasts from distribution centres in Atlanta, Georgia and Dallas, Texas on September 29, 2026. The live commerce market across North America and Europe is estimated at $22 billion, with apparel and accessories being Whatnot’s largest category by order volume. Thredup will offer its catalogue of pre-loved apparel on Whatnot’s marketplace, and may support existing sellers with inventory access, data-driven curation tools, and logistics support, as stated by Thredup CEO James Reinhart.