Thredup partners with Whatnot to enter live commerce
According to FashionUnited, Thredup is entering live shopping through a partnership with Whatnot, starting broadcasts from distribution centres in Atlanta, Georgia and Dallas, Texas on September 29, 2026. The live commerce market across North America and Europe is estimated at $22 billion, with apparel and accessories being Whatnot’s largest category by order volume. Thredup will offer its catalogue of pre-loved apparel on Whatnot’s marketplace, and may support existing sellers with inventory access, data-driven curation tools, and logistics support, as stated by Thredup CEO James Reinhart.
Key facts
- 01Thredup and Whatnot partner to enter live shopping.
- 02Live shows begin from distribution centers in Atlanta, GA and Dallas, TX.
- 03Broadcasts started on September 29, 2026.
- 04North America and Europe live commerce market valued at $22 billion.
- 05Thredup will offer its catalog of pre-loved apparel on Whatnot's marketplace.
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- Thredup enters live commerce through Whatnot partnership · FashionUnited