Sina

According to 36Kr, Huawei’s mobile division is rumored to be planning a new round of sub-brand layouts, with the online cost-effective brand Xingyao expected to land as soon as November this year, while the nova series is evolving toward an independent sub-brand. As of press time, Huawei Terminal has not commented, and customer service says there is no specific information yet. It was reported that Huawei registered multiple Xingyao-related trademarks in 2023, including Xingyao Phone, Xingyao Edition, and Huawei Xingyao, though the launch of a Xingyao sub-brand has not been officially confirmed.