Kweichow Moutai

According to Huxiu, Kweichow Moutai's first-half 2026 results show direct sales accounting for 57.3% of principal liquor revenue, with total revenue rising 1.3% and net profit attributable to shareholders falling 1.95%. Direct sales revenue reached 51.962 billion yuan, up 29.9%, and iMoutai revenue amounted to 40.264 billion yuan, up 274.2%. The article notes that despite higher volumes and prices for Feitian Moutai, overall profit did not rise as much as expected.