Kweichow Moutai reports financial data for the first half of 2026
According to Huxiu, Kweichow Moutai's first-half 2026 results show direct sales accounting for 57.3% of principal liquor revenue, with total revenue rising 1.3% and net profit attributable to shareholders falling 1.95%. Direct sales revenue reached 51.962 billion yuan, up 29.9%, and iMoutai revenue amounted to 40.264 billion yuan, up 274.2%. The article notes that despite higher volumes and prices for Feitian Moutai, overall profit did not rise as much as expected.
Key facts
- 01Direct sales revenue amounted to 51.962 billion yuan, up 29.9% year on year
- 02iMoutai revenue was 40.264 billion yuan, up 274.2% year on year
- 03Direct sales accounted for over 55%, specifically 57.3%
- 04Total operating revenue for the first half rose 1.3%, while net profit attributable to shareholders fell 1.95%
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