IP Australia flags trademark issues for PNG's NRL franchise branding as the Chiefs; brand launch planned for Oct 21, 2028 with major sponsorship and government funding.
economy4 h ago
coda.news AI summary
- IP Australia has declared there is a real and tangible danger of brand confusion.
- The PNG Chiefs are due to launch their brand on October 21, 2028.
- Coca-Cola and Bank South Pacific are major sponsors; the Bank South Pacific has signed the NRL's biggest sponsorship deal worth $15 million.
- The PNG government funding package for the project totals $600 million AUD.
- PNG Prime Minister James Marape announced the PNG Chiefs' name in October 2025.
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