Dove

According to E! News, Dallas Cowboys Cheerleaders alums discuss how the 36-member squad’s income has grown, including a 400 percent pay bump announced in June 2025, and how many are now pursuing influencer-style brand deals alongside or after their cheer careers. The article notes the Cowboys’ star quarterback Dak Prescott’s $240 million four-year contract from 2024 as a benchmark, and highlights alumna Jada McLean and others taking social media and brand deals with companies like Bumble, Dove, Maybelline, and Caraway.