Dallas Cowboys Cheerleaders alums discuss career paths and brand deals
According to E! News, Dallas Cowboys Cheerleaders alums discuss how the 36-member squad’s income has grown, including a 400 percent pay bump announced in June 2025, and how many are now pursuing influencer-style brand deals alongside or after their cheer careers. The article notes the Cowboys’ star quarterback Dak Prescott’s $240 million four-year contract from 2024 as a benchmark, and highlights alumna Jada McLean and others taking social media and brand deals with companies like Bumble, Dove, Maybelline, and Caraway.
Key facts
- 0136-person squad (Dallas Cowboys Cheerleaders)
- 02400 percent pay bump announced in June 2025
- 03Dak Prescott’s 2024 $240 million four-year contract mentioned for context
- 04Brand deals earnings range mentioned for McLean and others (e.g., $5,000 to $50,000)
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