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Conagra Brands reports that consumers are increasingly using AI tools to guide snack purchasing decisions
economy17 h ago
coda.news AI summary
- Conagra worked with research firm Circana to analyse over 53 million shopping transactions across 17,000 snack products.
- The U.S. snacking sector generates $198.2 billion in annual retail sales and is expanding about 1.4 times faster than the broader food market.
- Senior Vice President of Growth Science Bob Nolan said younger Gen Z shoppers are driving demand for bolder flavours such as sweet‑spicy and tangy snacks.
- Nolan noted that traditional categories like cookies and salty snacks are under pressure as consumers seek higher‑protein or fibre‑rich options.
CNA BusinessRead original ↗
