Conagra Brands reports that consumers are increasingly using AI tools to guide snack purchasing decisions
According to CNA Business, Conagra Brands says American shoppers are turning to AI tools to help choose snacks, a trend that is boosting demand for higher-protein, nutrient-dense products and bold flavours. The company’s analysis of more than 53 million transactions covering 17,000 snack items shows the U.S. snacking market generates $198.2 billion in annual retail sales and is growing about 1.4 times faster than the overall food market.
Key facts
- 01Conagra worked with research firm Circana to analyse over 53 million shopping transactions across 17,000 snack products.
- 02The U.S. snacking sector generates $198.2 billion in annual retail sales and is expanding about 1.4 times faster than the broader food market.
- 03Senior Vice President of Growth Science Bob Nolan said younger Gen Z shoppers are driving demand for bolder flavours such as sweet‑spicy and tangy snacks.
- 04Nolan noted that traditional categories like cookies and salty snacks are under pressure as consumers seek higher‑protein or fibre‑rich options.
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- AI is changing how Americans choose snacks, says Conagra · CNA Business