Bupa consolidates customer data onto a single platform
technology2 d ago

coda.news AI summary
- Bupa consolidated 90 percent of its customer and health data onto a single Databricks-powered platform.
- The approach draws on around 1500 data features to support decisioning across millions of customer touchpoints per year.
- Outcomes are delivered more than eight times faster than three years ago, with data tasks shifting from weekly to daily delivery.
- The effort is part of Bupa's Connected Care strategy and involves predictive care and digital representations of customers as needed
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