Bupa consolidates customer data onto a single platform
According to iTnews, Bupa consolidated 90 percent of its customer and health data onto a single Databricks-powered platform as part of its Connected Care strategy to personalise care across the patient journey. The initiative uses around 1500 data features and has delivered outcomes more than eight times faster than three years ago, with many tasks shifting from weekly to daily delivery. Ed Falconer, Bupa’s chief data officer, says the unified data view enables predictive care and more joined-up health management.
Key facts
- 01Bupa consolidated 90 percent of its customer and health data onto a single Databricks-powered platform.
- 02The approach draws on around 1500 data features to support decisioning across millions of customer touchpoints per year.
- 03Outcomes are delivered more than eight times faster than three years ago, with data tasks shifting from weekly to daily delivery.
- 04The effort is part of Bupa's Connected Care strategy and involves predictive care and digital representations of customers as needed
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