Wumart opens four hard discount stores in Shaoxing
According to Huxiu, Wu Mei Value, the hard-discount brand under Wumart, opened four stores in Shaoxing at the end of September, marking its first entry into East China. By September 28, Hema’s Super Box NB had 16 Shaoxing stores plus one large store, while Wu Mei Value had around 30 stores overall across Beijing, Yinchuan, Tianjin, and Shaoxing, with plans to optimize single-store models and manage expansion pace.
Key facts
- 01Wu Mei Value opened four new stores in Shaoxing in late September.
- 02Hema's Super Box NB has 16 Shaoxing stores and one large store as of Sept 28.
- 03Wu Mei Value has about 30 stores in total, with Beijing 10, Yinchuan 12, Tianjin 4, Shaoxing 4.
- 04The brand is focusing on store-level optimization and consumer repurchase while pacing expansion.
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