Urban Outfitters’ Nuuly scales rentals using in-house automation and brand partnerships
According to WWD, Urban Outfitters’ rental service Nuuly scales rentals by leveraging in-house automation, brand partnerships, and a utility-first approach, with CTO David Hayne explaining this drives double-digit efficiency.
Key facts
- 01David Hayne is Nuuly's chief technology officer.
- 02Nuuly uses in-house automation and brand partnerships.
- 03The approach is described as utility-first.
- 04The result cited is double-digit efficiency improvements.
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