Pacsun releases research showing Gen Z pulls back from public AI/influencer noise and seeks authentic connections and collaborative brand relationships
According to WWD, PacSun released new research showing that Gen Z pulls back from public AI/influencer noise in favor of authentic connections, trusted inner circles and collaborative brand relationships. The report highlights a shift in consumer behavior toward more genuine connections and collaboration with brands.
Key facts
- 01Pacsun conducted new research on young consumers.
- 02The research identifies a shift toward authentic connections and collaborative brand relationships.
- 03The findings focus on Gen Z.
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