Lei Jun reports that 46% of Xiaomi Pengcheng series buyers are over 35 years old.
According to IT Home, Xiaomi founder Lei Jun spoke during a livestream about the Xiaomi Pengcheng series, noting that 46% of buyers are over 35 and that 80% are upgrading customers. He also said the typical owner visits three times before purchasing, and that Pengcheng buyers tend to be 5–10 years older than users of the Xiaomi SU7/YU7, with many three-generation households.
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Key facts
- 0146% of Xiaomi Pengcheng buyers are over 35
- 0280% of Pengcheng buyers are upgrading customers
- 03Average owner visits three times before purchase
- 04Pengcheng buyers are 5–10 years older than SU7/YU7 buyers
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