Istituto Marangoni hosted a fashion and luxury masterclass in Jeddah.
According to FashionUnited, Istituto Marangoni hosted its first event in Jeddah—a fashion and luxury masterclass—at the Park Hyatt, hosted by the Italian Consulate General in Jeddah. Led by Anna Zinola, the session titled “Decoding Luxury: from elite rarity to everyday prestige” explored changing luxury definitions, consumer expectations, accessibility, individuality and how brands are adapting their products, experiences and communications. The event follows the school’s 2025 Riyadh campus establishment and Saudi programmes developed with the Ministry of Culture’s Fashion Commission.
Key facts
- 01First event in Jeddah for Istituto Marangoni, a fashion and luxury masterclass at Park Hyatt hosted by the Italian Consulate General in Jeddah.
- 02Led by Anna Zinola, the session titled Decoding Luxury examined evolving luxury definitions, consumer expectations, accessibility, individuality, and how brands adapt their products, experiences and communications.
- 03The event follows the establishment of a Riyadh campus in 2025 and Saudi programmes developed with the Ministry of Culture’s Fashion Commission.
- 04da
- 05Saudi programmes cover fashion design, fashion communication, fashion management, digital media, fashion product and fragrances and cosmetics management.
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