Istituto Marangoni

According to FashionUnited, Istituto Marangoni hosted its first event in Jeddah—a fashion and luxury masterclass—at the Park Hyatt, hosted by the Italian Consulate General in Jeddah. Led by Anna Zinola, the session titled “Decoding Luxury: from elite rarity to everyday prestige” explored changing luxury definitions, consumer expectations, accessibility, individuality and how brands are adapting their products, experiences and communications. The event follows the school’s 2025 Riyadh campus establishment and Saudi programmes developed with the Ministry of Culture’s Fashion Commission.