Chinese women adopt Lolita fashion trends inspired by Japanese kawaii culture, driving sales on major e-commerce platforms despite diplomatic tensions
According to Nikkei Asia, Lolita fashion is catching on with young women in China, driven by Japanese kawaii culture and fueling a sales boom on major e-commerce platforms, with a Chinese woman from Sichuan seen in Lolita attire at a Shanghai event in July. The report notes that sales are soaring, though no specific figures are provided.
Key facts
- 01Nikkei Asia says a woman from Sichuan province showcased a Lolita look at an anime and gaming-themed event in Shanghai in July.
- 02Nikkei Asia says Lolita fashion is catching on with young Chinese women.
- 03Nikkei Asia says sales on major e-commerce platforms are soaring due to Japanese kawaii culture resonating with a new generation.
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