Aito owners react to Huawei and Seres split by rebadging cars with DFSK logos
According to CarNewsChina, Aito owners in China are expressing discontent over Huawei's pullback from the brand by rebadging their vehicles with DFSK logos on Weibo. One owner, who paid over 300,000 yuan for an Aito M7, questioned the brand's ability to maintain premium pricing and long-term viability without Huawei's active involvement in vehicle development.
Key facts
- 01Aito owners are viralizing a trend on Weibo of replacing Aito badges with DFSK logos, mocking the brand's status shift from 'HIMA's crown prince' to a 'lowly Dongfeng commoner' following Huawei's departure.
- 02An Aito M7 owner stated he paid over 300,000 yuan (approx. 44,800 USD) for his vehicle and doubts the brand can justify this premium price without Huawei's technical backing, comparing its future risks to Neta Auto.
- 03The owner's post became the second hottest topic on Weibo, highlighting concerns that a defunct brand would lead to a lack of after-sales support and accelerated depreciation.
- 04DFSK, a wholly owned subsidiary of Seres Auto specializing in budget micro-EVs, has a dealership that hung a banner welcoming Aito owners, positioning itself as the brand's 'parental home' despite the controversy.
- 05The article notes that under the previous agreement, Huawei allegedly took a 50,000 yuan cut per vehicle, and its exit raises questions about whether the new Seres-majority Aito brand can sustain its premium market position.
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