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Seres Group (赛力斯集团股份有限公司) is a Chinese automotive manufacturer founded in September 1986 with headquarters in Chongqing, China. Born as a manufacturer of components for household appliances and shock absorbers, it currently produces electric cars, ICEs cars, motorcycles and commercial vehicles as well as shock absorbers and internal combustion engines. In 2022, the company renamed to Seres Group from Sokon Group.
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Seres Vice President Kang Bo announced that the Aito brand will transition to an exclusive operating model within the Harmony Intelligent Mobility Alliance. The move aims to enhance brand differentiation and provide a more focused customer experience for the luxury vehicle line. Seres, which holds a 10% stake in Huawei's vehicle technology unit Yinwang, confirmed that Aito will continue to receive Huawei's latest technological support.
Seres Vice President Kang Bo stated that Aito will enter the sedan and MPV product markets at an opportune time.
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Seres Vice President Kang Bo stated that the Aito brand will expand into sedan and MPV markets following its SUV success
Seres Vice President Kang Bo stated that Aito will enter the sedan and MPV product markets at an opportune time.
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