Fortune China reports on 2026 challenges for Chinese appliance brands including export growth to EU and Europe market standards
economy9 h ago
coda.news AI summary
- EU air conditioner exports from China rose 43.2% YoY in H1 2026, with June rise at 72.8%.
- New EU marketing standards require verifiable evidence for green/low-energy descriptions; installation needs are a factor.
- Haier Europe supply chain restructuring completed in 2025, local order response speed up 30%; proposes shifting to a globalization capability and direct-to-customer delivery model.
- 海尔欧洲供应链在2025年完成重塑，本土订单响应速度提升30%。
- 海尔提出从“全球化业务”转为“全球化能力”。
财富中文网 商业Read original ↗