HiteJinro

According to The Korea Times Business, HiteJinro is operating a snack truck program for firefighters across South Korea, starting the second half of the year with a Sept. 2 visit to Gwangjin Fire Station in Seoul and planning to visit four more stations in Daegu, North Gyeongsang Province, Busan and South Gyeongsang Province through next month. The program runs annually since 2020 after an MOU with the National Fire Agency in 2018, and this year aims to visit 17 fire stations nationwide, providing meals, snacks, beverages and giveaways at each stop, with a focus on stations involved in wildfires, major accidents, droughts and floods.