Hema

According to Huxiu, a 2026 report by the China Chain Store & Franchise Association and Boston Consulting Group shows private-label share in Chinese supermarkets at 8%, with 40% of consumers willing to buy private-label products, and projections for 20-30% penetration over the next five years. The report notes Aldi's private-label share in China exceeds 90%, while Hema is around 35-40%; Hema briefly reduced SKUs to about 1,800 before expanding to about 6,000. It also explains how private labels can improve margins by changing product definition and direct connections with manufacturers.