Zendaya and the Swiss sportswear brand On have released their second co-designed collection globally. The collaboration, developed with stylist Law Roach, features technical sportswear and the new Cloudnova Moon Mary Jane silhouette. The launch is supported by an action film-inspired campaign and international retail pop-ups.
The collaboration highlights the growing trend of integrating high-fashion aesthetics with technical sportswear. By utilizing a global pop-up strategy, the brand aims to create an immersive consumer experience that bridges the gap between digital campaign storytelling and physical retail presence.
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The coverage emphasises the global retail rollout and the collaborative nature of the design process.
Detailed pricing or availability information.
The coverage focuses on the technical specifications of the new apparel and the debut of the Cloudnova Moon Mary Jane.
The actress's personal perspective on the design process.
The coverage focuses on the partnership's expansion and the implementation of a global pop-up retail strategy.
Technical details of the apparel materials.
The coverage highlights the global pop-up retail strategy and the creative direction of the campaign.
Specific technical performance features of the footwear.
The coverage focuses on the actress's personal involvement in creating the co-designed line.
The specific locations and details of the global pop-up strategy.
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