Yili Group concludes 2024 AIGC Video Ecology Innovation Competition
According to GeekPark, Yili Group, Alibaba Cloud, and Xinhua Net launched the 2024 AIGC Video Ecology Innovation Competition, with Founder Park as exclusive community partner, focusing on applying AI to brand marketing and video generation, and offering a 50,000 yuan prize. The competition builds on Yili’s digital twin factory and AI-driven initiatives, including the GPT-based YILI-GPT and the hyper-real digital humans, and notes industry visits and collaborations from major tech firms to explore AI’s role in consumer engagement.
Key facts
- 01Prize is 50,000 yuan for participants who create videos about Yili's 10 big brands using various AI generation tools.
- 02Event focuses on AI generation tools and multimodal large models for video creation and brand marketing.
- 03Participants engage with Yili’s digital and AI initiatives, including digital twin factory and consumer research.
- 04June to July 2024 saw upgrades to the Yili metaverse digital twin factory and industry visits by tech executives.
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