Vivobarefoot unveils the Weird More – Free Your Feet campaign and Fall/Winter 2026 collection with the United States as the lead market, including an activation around the New York flagship opening this October. The campaign is fronted by NFL wide receiver Mack Hollins and aims to broaden barefoot movement into mainstream culture, per FashionUnited coverage.
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Highlights the US market as a growth and mainstreaming opportunity for barefoot movement with a New York activation
Limited detail on campaign mechanics beyond the SoHo activation
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