Unit1 raises $20m in funding to recreate concerts with digital avatars
According to The Guardian Business, Unit1, a UK music tech startup founded by Barney Wragg, has raised $20m in funding to recreate classic concerts as digital avatars. The investment includes a near-£15m sum from Balderton Capital among a group of investors.
Key facts
- 01Unit1 is a UK music tech startup founded by Barney Wragg.
- 02The company has raised $20 million in funding to recreate concerts as digital avatars.
- 03Investors include Balderton Capital and others, contributing a near-£15 million investment.
- 04Unit1 was set up last year.
- 05The goal is to offer cheaper versions of shows like Abba Voyage by using digital avatars.
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- UK startup snares $20m to recreate gigs with ‘hyper-realistic’ digital avatars · The Guardian Business