TikTok hosts Marketing Summit 2026 and reveals Seedance 2.5 business applications and new AI features
According to ITmedia NEWS, TikTok hosted the Marketing Summit 2026 in Tokyo, where TikTok for Business Japan GM Ryosuke Miyauchi unveiled Seedance 2.5 business uses and new AI features, and the TikTok Ad Awards 2026 Japan were announced, with Nissin Foods’ video winning the Grand Prix. The company also announced future features for 2027, including an interactive AI shopping assistant and cross-border support for TikTok Shop, and Mercari’s video won the Greatest Innovative award using Seedance alongside other AI.
Key facts
- 01Miyauchi Ryosuke, GM of TikTok for Business Japan, spoke at the keynote.
- 02Seedance 2.5 was marketed for business use and new AI features were announced.
- 03The event was held in Tokyo’s Minato Ward on the 29th.
- 04Nissin Foods video won the Grand Prix at TikTok Ad Awards 2026 Japan.
- 05Mercari video won the Greatest Innovative award, created within one week from concept using Seedance and other AI.
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