technologyDevelopingUpdated 11 h ago · since 21 Sept 2026

Tech startup founders launch AI-powered hardware products for vertical sports training

According to Huxiu, a group of former ByteDance, DJI, and Tencent employees are behind Heygo, an AI-powered skiing hardware startup. They attach two sensors on the outside of ski boots and train models using data from millions of runs to address the long-standing 'shoe not equals board' issue, and have secured a several-million-dollar angel round from Houxue Capital. The report also notes a broader trend of AI hardware founders entering vertical sports with investment from Sequoia China, BlueRun Ventures, and Lisi Capital.

1 source1 country1 article1 independent outletsSource strength 22/100 ⓘTencentByteDance
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Key facts

  1. 01Heygo is an AI-powered skiing hardware startup focused on a single sport (skiing).
  2. 02Founders are former employees of ByteDance, DJI, and Tencent.
  3. 03The company raised a several-million-dollar angel round from Houxue Capital.
  4. 04Two sensors are mounted on the outside of ski boots to train models using data from millions of runs.

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