TCL and Hisense adopt distinct expansion strategies in the consumer electronics industry.
According to TMTPost, TCL and Hisense are pursuing different expansion strategies in the consumer electronics industry: TCL opts for large-scale horizontal expansion, while Hisense emphasizes a stable core business and seeks incremental growth in related fields.
Key facts
- 01TCL pursues large-scale horizontal expansion.
- 02Hisense emphasizes a stable core business and seeks incremental growth in related areas.
- 03The article identifies TCL and Hisense as two major black-electronics giants and notes that stepping out of the black-electronics business is easy, but rebuilding a new black-electronics business is hard.
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