Tate McRae released her first fragrance, Tate 01, in collaboration with Scent Beauty. The scent is described as a “second skin” and will initially be sold direct-to-consumer before expanding to Ulta Beauty online and in-store later in October. Coverage notes the transition from pop star to perfumer and details the rollout timeline.
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Highlights that Tate McRae has launched her debut fragrance, Tate 01, which is available now.
Less focus on the marketing campaign details beyond availability
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