Superdry opens new store at Derbion after signing a 10-year lease
British fashion brand Superdry & Co is opening a new store at Derbion in Derby after signing a 10-year lease for a 3,576-square-foot unit. The store will stock womenswear and menswear from autumn/winter collections, outerwear, and the Bench streetwear label. The Derbion complex has other new tenants and will relocate Primark to a 50,000-square-foot store next year.
Key facts
- 01Superdry & Co signs a 10-year lease for a 3,576-square-foot unit at Derbion in Derby.
- 02The new store will stock womenswear, menswear from autumn/winter collections, outerwear, and the Bench streetwear label.
- 03Derbion has added other tenants recently, including Office, FatFace, Crew Clothing, Victoria's Secret and Seasalt, and Primark will relocate to a 50,000-square-foot store next year.
- 04The brand describes a refreshed identity with a lighter, brighter format and a preppy style.
- 05Quotes: Beth McDonald of Derbion and Julian Dunkerton of Superdry & Co comment on the signing and brand launch.
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- Superdry to open new store at Derbion shopping centre · FashionUnited UK