Superbank outlines strategy to grow market share amid competition and economic headwinds in Indonesia
According to Nikkei Asia, Superbank CEO Tigor Siahaan outlines the digital lender's strategy to grow its market share in Indonesia's crowded banking industry, and remains optimistic about growth despite a weakening rupiah and waning purchasing power, calling them short-term noises. The article also notes Anastasia Marissa, a 25-year-old office worker in Jakarta, began to appreciate earning interest on her savings after opening accounts at digital banks.
Key facts
- 01Tigor Siahaan is the CEO of Superbank.
- 02The interview discusses strategies to gain a larger market share in Indonesia's banking sector.
- 03Siahaan expects major consolidation in the banking industry as competition intensifies.
- 04Anastasia Marissa, 25, lives in the outskirts of Jakarta and opened digital bank accounts, leading to her appreciation of earned interest.
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