Starbucks formalizes partnership with Yunnan Agricultural University to access coffee research.
According to CGTN Business, Starbucks formalizes its partnership with Yunnan Agricultural University to access decades of coffee research, aiming to tap into a rapidly evolving Chinese coffee market and the potential for the next big coffee idea to cross borders. The collaboration involves researchers experimenting at a southwest China lab to change coffee flavor and convert coffee waste into new products.
Key facts
- 01Starbucks formalizes a partnership with Yunnan Agricultural University.
- 02The partnership aims to access decades of coffee research.
- 03Research at a southwest China lab explores flavor changes and converting coffee waste into new products.
- 04The collaboration targets China's evolving coffee market and cross-border ideas.
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