SAIC Audi head Xie Shiqi clarifies that Audi's stance on parallel imports concerns after-sales service rather than brand rejection

According to cnBeta, Audi China released a statement addressing online rumors that Audi headquarters do not recognize the AUDI model, clarifying that the issue concerns overseas importers not officially authorized and is not a rejection of the brand. The statement says Audi is taking legal action against unauthorized overseas importers to protect overseas consumers, and that reports implying the European Audi dealer network cannot provide after-sales service for parallel imported AUDI vehicles mislead the public and do not reflect a brand rejection. It also states that AUDI is a new electric brand established by Audi in China and a pillar of Audi’s dual-brand strategy, launched by SAIC Audi.