Rainbow (RuRun) Foods shifts focus from hot-and-cold cured meats to low-temperature processed meats; traditional ham sausages decline.

According to Huxiu, Rainbow (RuRun) Foods has shifted its focus from hot-and-cold cured meats to low-temperature processed meats, with traditional ham sausages declining. The article notes that in its 2026 interim results, low-temperature processed meats contributed 1.90 billion HKD to revenue (about 77% of total) while high-temperature meat products generated zero revenue, and that the company halted cold ham sausage production by the end of 2024; it also references Swire Foods’ packaging meat sales peaking at 1.586 million tonnes in 2020 and falling by 22 million tonnes by 2025.