technologyBreakingUpdated 38 min ago · since 2 Oct 2026

OpenAI adds virtual try‑on and favorites features to ChatGPT

OpenAI announced new shopping features for ChatGPT, including a virtual try‑on that lets users see clothing and accessories on their own photos and a Favorites library to save items. The updates, built on the ChatGPT Images 2.5 model, are being rolled out globally.

3 sources3 countries3 articles3 independent outletsSource strength 56/100 ⓘOpenAI
OpenAI adds virtual try‑on and favorites features to ChatGPT
coda.news analysis

All three outlets report the core virtual try‑on and Favorites updates, but the Japanese piece adds a document‑scanning function and frames the move as a competitive response to Google, while the Chinese article showcases a wider set of shopping tools such as style recommendations and celebrity‑outfit analysis. The US story stays concise, focusing only on the consumer‑facing try‑on and saving features, leaving the broader ecosystem context unaddressed.

What all reports share

  1. 01OpenAI introduced a virtual try‑on feature in ChatGPT that generates images of users wearing selected clothing or accessories.
  2. 02OpenAI added a Favorites function that lets users save products for later viewing.
  3. 03The features are part of a global rollout of new shopping capabilities in ChatGPT.

Where the coverage differs

  • Japanese coverage highlights an additional document‑scanning feature and notes similarity to Google’s virtual try‑on.
  • Chinese coverage emphasizes broader shopping uses such as style suggestions, uploading product images, and analyzing celebrity outfits.
  • US coverage focuses mainly on the virtual try‑on and Favorites library, with less detail on other shopping functions.

AI-generated from the sources below. Always check the originals.

The framing spectrum

Overall tone of each country's coverage of this event, judged from the articles listed below. How we judge
Supportive
–
Descriptive
CNJPUS
Cautious
–

How each country tells it

United StatesConsumer feature
Typical headline, translated
ChatGPT can now virtually try on clothes for you
Emphasises

Highlights the virtual try‑on and Favorites library as new consumer tools.

Mentions less

Does not mention document scanning or broader shopping capabilities.

Limited coverage: 1 article1 article · TechCrunch

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