Omdia projects global smartphone shipments to decline 12% year-on-year to 1.097 billion units in 2026, while the market’s total value is expected to rise about 12% due to higher average selling prices. The shift toward higher-end devices is emphasized, with mid-to-low end share shrinking and high-end segments expanding.
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Stresses the 12% shipment decline to 1.097 billion units and a 12% value rise.
Does not add regional nuance beyond the global view.
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