Meta updates WhatsApp Business Platform pricing in India
According to Mint Technology, Meta has changed pricing for the WhatsApp Business Platform, effective from 1 October, with each business phone number receiving 1,000 free service messages per month and then a charge of ₹0.115 per delivered service message in India; utility messages and authentication messages will also be charged at ₹0.115, and marketing messages at ₹0.8631. Businesses must add a payment method by September 30, 2026 to avoid being prohibited from sending service messages on October 1, 2026, while regular personal WhatsApp messages remain unaffected.
Key facts
- 01Each business phone number gets 1,000 free service messages per month.
- 02In India, delivered service messages cost ₹0.115 after the free quota.
- 03Utility messages and authentication messages cost ₹0.115 per delivered message; marketing messages cost ₹0.8631 per delivered message.
- 04Businesses must add a payment method by September 30, 2026 to avoid potential prohibition from sending service messages on October 1, 2026.
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