McLaren announces the discontinuation of the Artura supercar in 2028
According to Hypebeast, McLaren will officially retire the Artura from its supercar lineup in 2028 and will introduce a rumored new P34, with a starting price around $313,000 that raises the brand’s entry price by about $60,000. The Artura's rollout faced delays and reliability issues, impacting its market position.
Key facts
- 01McLaren plans to discontinue the Artura in 2028.
- 02A new P34 is expected to replace the Artura as the entry model.
- 03The starting price for the P34 is expected to be around $313,000, raising the entry price by about $60,000.
- 04Initial launch dates for the Artura were delayed, with deliveries set for 2021 but hindered by semiconductor shortages and production issues.
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