MAX&Co. launches new creative direction 'The Vision Ahead' for 40th anniversary
According to FashionUnited UK, MAX&Co. launched its autumn/winter 2026 collection and new creative direction, 'The Vision Ahead,' to mark its 40th anniversary. The initiative features a red square symbol representing passion, attention, balance, and power, alongside a campaign starring four 'Everyday Heroes.'
Key facts
- 01The launch events in London included a talk at 180 The Strand featuring fashion journalist Caroline Issa and creative collaborator Edward Buchanan.
- 02The campaign features four 'Everyday Heroes': paediatric nurse Barathy, skin therapist Tatiana, photographer Imke, and activist Lea.
- 03The promotion included a window takeover at Harrods and a wild-posting campaign across London, concluding with a DJ set by Paloma Le Friant at Club77.
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