La Prairie opens a spa residence and facial pop-up at Bloomingdale’s
According to Luxury Daily, Swiss skincare brand La Prairie opened a spa residence and facial pop‑up at Bloomingdale’s 59th Street flagship in New York, operating through the end of October and featuring its new Swiss Pristine collection with diagnostic technology that reads hydration and hyperpigmentation levels. The brand also maintains a permanent boutique and treatment cabin on the ground floor of the store.
Key facts
- 01La Prairie’s spa residence and pop‑up opened at Bloomingdale’s 59th Street flagship in New York and will be open through the end of October.
- 02The pop‑up is built around the new Swiss Pristine collection and offers a facial paired with diagnostic technology that measures hydration and hyperpigmentation levels.
- 03The Swiss Pristine facial targets fine lines, enlarged pores, roughness, dullness, uneven tone and redness, using Swiss Glacial Minerals, patented HyPower LP52 and an Exclusive Cellular Complex.
- 04La Prairie keeps a permanent boutique and treatment cabin on the ground floor of the Bloomingdale’s store, offering a broader menu of treatments.
- 05President Nicholas Munafo said the partnership reflects a shared commitment to luxury experiences; La Prairie sells in more than 70 countries and ran a seasonal treatment suite in Montauk, NY, this summer.
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- La Prairie opens facial pop-up at Bloomingdale’s · Luxury Daily