KB Kookmin Bank and Shinhan Card launch Starbucks partnership products
According to 매일경제, KB Kookmin Bank and Shinhan Card have expanded their Starbucks partnership products to boost financial sector marketing. KB Kookmin Bank launched the 'KB Byeolbyeol Account 2' with a sales limit of 300,000 accounts, a 50% increase over its predecessor, while Shinhan Card introduced a new credit card offering up to 30 Starbucks stars per month based on spending tiers.
Key facts
- 01KB Kookmin Bank launched the 'KB Byeolbyeol Account 2' on August 1 with a sales limit of 300,000 accounts, which is 50% higher than the 200,000 limit of the previous version.
- 02The new account offers an annual interest rate of up to 2.0% on balances under 3 million KRW for the first year and allows users to earn up to 15 Starbucks stars per month through simple payments of 3,000 KRW or more.
- 03Shinhan Card began selling its 'Starbucks Shinhan Card' this month, offering up to 30 stars per month for customers with previous month spending of 500,000 KRW or more, compared to a maximum of 4 stars for those spending between 200,000 and 500,000 KRW.
- 04Starbucks credit and check card payment estimates rose for two consecutive months to 116.12 billion KRW in August, but this figure remains 15.9% lower than the same period last year.
- 05Monthly active users of the Starbucks app increased to 7.144 million in July, an 11.4% month-on-month rise, though still 6.8% below the level recorded in July of the previous year.
AI-generated from the sources below. Always check the originals.
How each country tells it
So far our sources show coverage from one country. Perspectives appear once we find reports from a second country.
Sources
Summaries are AI-generated from the linked sources and may contain errors; always check the originals. We summarise and link; we never republish articles. Photos come from openly licensed libraries, official publicity material and brand logos, credited to their sources. If you own an image and want it credited differently or removed, email info@coda.news and we will act promptly.